P-Line online store

English interface edition

The screens in this case study are English portfolio adaptations. The original project was created for its source market; its original integrations and delivery context are described below. Product prices shown in the adapted screens are demonstration values, not live offers.

A store for an oak products manufacturer

We built an online store for P-Line, a manufacturer of oak products, with a catalogue, search, cart and made-to-measure ordering. This range needs a considered product selection process: customers must understand the options and provide their order specifications.

We brought together the customer catalogue, online payments, delivery and store management tools. The project illustrates how a manufacturer can sell through its own website while connecting to external services.

Catalogue, search and made-to-measure orders

The catalogue and search offer two ways to find a product: browse the range or look up a specific item. The cart brings selected products together before checkout. Made-to-measure ordering supports products with custom dimensions, with specification choices built into the purchase flow.

For a similar project, start by identifying which products are sold as standard and which need custom specifications. This determines the product fields, order details and questions the store asks customers. Our estimate considers the catalogue structure, product options and checkout rules.

Payments, delivery and Ozon

We connected YooKassa, CDEK and Ozon: a payment provider, a delivery service and a marketplace. These integrations connect the independent online store to external services and form a separate part of development alongside the catalogue and cart design.

If a business already sells on a marketplace, each channel's role should be defined early when planning an independent website. The integration brief sets out the data to exchange, the catalogue source and the order handling process. Exchange rules are agreed for each store.

Store management and analytics

We built a store management dashboard and connected Yandex Metrica. The dashboard supports everyday operations, while analytics helps the owner understand visitor behaviour after launch. Both are part of a complete store: customers get a storefront, and the owner gets tools to run it.

This case study presents the implemented features and interfaces. We do not publish revenue, conversion or organic traffic figures. The store's catalogue and checkout can be explored on its website.

Planning a similar project

For an initial estimate, send a link to your current catalogue or store, describe the products and list the required payment and delivery methods. If you sell on a marketplace, include the link and explain how it should connect to the new site. Highlight custom dimensions, configurations and other product requirements separately.

This brief helps define the pages, integrations and admin tools before the price is agreed. The online store development page provides a detailed service scope and starting price.