Vera Sokolova
founder and lead floristTrained at Amsterdam Flower School. Chooses our flowers and creates signature bouquets. Believes a bouquet should smell beautiful, not sparkle.
Bolshoy Patriarshiy Lane, Moscow
Our studio
We started in 2016 with one flower fridge and thirty friends. There are twelve of us now, but the rule remains: only sell flowers we would put on our own table.
How it began
Ten years,
one simple rule
Our first order was a bouquet of locally grown peonies for a neighbour's wedding, made in a kitchen in Khamovniki. A year later we opened our studio at Patriarch's Ponds. Two years after that came a team of florists and our own delivery service.
We have never kept a warehouse. Each morning we buy only what we can arrange that day. The catalogue follows the season: peonies in May, tulips in February, dried flowers and branches in November.
2016
our first studio opened
12
florists and couriers
63 000
bouquets arranged
5 days
freshness promise on every order
Seasons matter more than trends. We do not fly peonies halfway around the world in December. In winter, we choose what looks beautiful in winter.
Amaryllis, hyacinths and apple branches that blossom in the vase. They last longer, cost less and feel more natural than a peony that has travelled thousands of kilometres and opened in transit.
We ask who the bouquet is for and what the occasion means. Sometimes we recommend a simpler option: fifteen white tulips can be a better welcome for a new baby than a lavish arrangement. We would rather see you again than maximise a single order.
We use paper wrapping, glass instead of floral foam, and send trimmings to a partner farm for composting. Practical choices that leave less waste after the flowers are enjoyed.
Our team
The people behind
your flowers
Mark Dementiev
weddings and eventsEight years in event design. Takes each project from the first sketch to the final clear-up, working to the agreed budget.
Asya Greenberg
subscriptions and careCreates weekly bouquets and looks after our subscribers. Remembers who has a cat, and which flowers to avoid.
The studio
Where it happens
Drop in, have a coffee, explore the flowers and create a bouquet with one of our florists.
